As my personal and professional growth began to shift my perspective towards encompassing health and beauty, the need for a rebrand of my business became quite clear.
After 12 years, thousands of clients, countless beautiful stories and connections, my heart knew it was time to say goodbye to TayC Fitness and FRSH to evolve my business into something that aligned with the woman, mother, coach, and business owner I have become.
My Bosnian heritage is so important to me. The sacrifices my parents have made had always been a major pillar in the business I was able to build. When it came to the new name, I knew I wanted it to hold a meaning that represents the impact they had on my life, my growth and this brand.
As someone who struggled with body image, extreme diets and exercise as a way of punishment, finding joy in fitness and passing that on to others is one of my most fulfilling accomplishments. This new brand is just that. Finding joy in life's essentials. It's taking a moment to yourself after a long day with a nourishing skin and hair routine you can feel good about. It's celebrating your body's ability by moving it in ways that feel good. It's nurturing yourself the way you do others, through food that gives you energy and strength.
So, with that, I introduce you to Veseo, the Bosnian meaning for joy.
Joy in life's simplicity.
Joy in the essentials that feel extra luxurious on the days you need them most.
Joy in celebrating your deepest capabilities with gentle nourishment, mindful movement and the nurture of your daily routine.
Welcome, I'm so glad you're here!
- Tea